According to the National Sales Executive Association, 48% of salespeople never follow up with a prospect. Nearly half of your competition reaches out once—and then vanishes. That means that just by following up once, you’re already ahead of 48% of salespeople in this industry. Let that sink in.
The good news? Just by following up, you’re immediately ahead of nearly half the field.
It gets even better:
- Only 10% of salespeople make more than three contacts.
- But 80% of sales are made between the 5th and 12th contact.
That’s not a coincidence—that’s a pattern. Success in this industry doesn’t belong to the lucky, the flashy, or even the most naturally talented. It belongs to the relentless, the intentional, the ones who follow through even when it feels like no one is responding.
So if you’ve reached out a few times and heard crickets, good. You’re on the right track. If your lead hasn’t responded yet, follow up again. Then again. And again. Because you never know which message will be the one that earns you their trust. Keep showing up. Keep adding value. Keep staying top of mind.
The top producers aren’t always the most talented—they’re the most persistent.
Let’s show up where others stop.