Focusing on our Database!

Our efforts in the days to come will directly impact our close out of 2019 and of course set up of 2020. We have decided as a team to focus on our past clients/sphere of influence daily. We can and will chase FSBOs, Expireds, etc. and I see no need to do so without first re-engaging our sphere at the highest level.
Strategies/scripts we are immediately incorporating:
  1. Learn to be an investor &/or 1031 exchange your current investment property seminar on 11/4. We are working with our local 1031 exchange company/title partners/lenders to zero-base our cost for an offsite event with food/drink. We will be strategically calling, emailing and texting through our database. In addition, we will grow our database by inviting current investors in our target markets- we received a list of 5000+ investors by simply calling our title partner.. 1031 exchange will require a sell & purchase- winning!
  2. Contacting out database with items of value. It’s raining in Oregon and the leaves are already falling. We have partnered with our favorite gutter cleaning & HVAC companies and negotiated “coupons” for our clients. The script: “Hi_____ this is ____ with The Reger Group, it’s getting cold and the leaves are falling- as a past client & friend we wanted to offer you $75 off gutter cleaning or service of your furnace, we have negotiated this discount with our favorite and most trusted companies- would you like for us to send you a coupon? Great! While we are talking do you know of anyone I should know considering buying or selling?”
  3. We are calling every closed buyer over the last 3 years to share rates have dropped and they may be eligible to save hundreds of dollars a month.
  4. Client appreciation event- pie give away the week of Thanksgiving- watch Let’s Go interview on NLA posted 8/28 with Darcie DeZordo VanderZanden sharing her team’s success/strategies on client events.
Regardless of your business being on fire, or if you are also already experiencing a seasonal shift in your market- it’s always good practice to stay in constant communication with your database! We hope you find these tips helpful!

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