Game of Inches

According to a recent national poll reported by Inman, “A record 84% of Americans polled by mortgage giant Fannie Mae in September thought it was a bad time to buy a home”. When it comes down to it, buyers are having a hard time seeing a light at the end of the tunnel.

This underscores the heightened importance of building relationships with every potential buyer, and making the most of every opportunity, whether it involves buyers, sellers, or referrals.


In the past, a mere 3 calls might have secured an appointment, but now, it takes 6. While previously, showing 4 homes sufficed, today, you may need to show a dozen. A casual consultation has evolved into a more structured and prepared approach. It’s a game of inches where small adjustments can lead to victory or defeat. The difference between a successful sale and a missed opportunity can be a matter of a few details. It’s not just about the quantity of your efforts but the quality and finesse of each interaction.

The current real estate market is an opportunity-rich environment. Despite the challenges, there are numerous prospects for both buyers and sellers. It’s a market where astute real estate professionals can thrive. By being diligent, proactive, and well-informed, you can convert these opportunities into successful relationships and closings. Keep in mind that seizing these opportunities requires a proactive mindset, and a commitment to delivering the best possible service to your clients. Sharpen your skills, stay informed about the market, and pay meticulous attention to the details to maximize your conversion rates.

Your job today: Find the opportunities. 

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