“Our careers are a pass/fail type of philosophy based on how deep of a relationship we can create. More money is made in the follow-up than in every other task combined. Coincidentally, the measure of difficulty in follow up is very low, yet often overlooked in favor of more time-consuming and difficult tasks with no reward. Perhaps this is why many talented agents fail.”
-RCC Conversion Coach Mike Shaw
There are 4 commonly ignored realities of conversion. The trajectory of an agent’s career is 100% impacted by the strength of the relationships and connections he/she creates and maintains. Once you understand and apply these 4 realities to your business practices, you will approach lead follow up with a whole new perspective, generating more business.
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