6 months…
That’s the average amount of time someone considers making a move—buying, selling, or investing—before they get serious. Some are ready right away. Others take longer. But the key is this: most aren’t ready on day one.
Meanwhile, 85% of salespeople give up after just two contact attempts. Think about that. If you’re only reaching out once or twice, you’re almost certainly leaving opportunities on the table. The agents who succeed are the ones who follow up consistently—month after month—and stay top of mind.
It’s not about the perfect message.
It’s about consistently showing up.
Even a simple “Hey, just checking in” keeps the relationship alive. Your goal isn’t to close on the first call—it’s to be the one they think of when they’re ready.
And here’s how you stand out: add value.
A helpful article, a quick market update, a tool they can use—anything that makes their journey easier builds trust. Craft one solid message, then copy, paste, and personalize. You don’t need to reinvent the wheel every time.
So don’t ghost your database just because no one responded last week.
Don’t overcomplicate it.
Have a system. Stay consistent.
And when you find something valuable—share it.