It’s easy to fill your day with motion—but not all movement creates momentum. Are you spending your time doing things that feel like work… or the things that actually move the needle?
Productive = lead gen, appointments, real convos, offers written.
Busy = cleaning out the inbox, CRM organizing, endless ‘market research.’
Am I busy… or am I productive?
“The disconnect between effort and income in real estate is often a time management problem disguised as a work ethic problem.”
Here’s the difference:
Busy looks like:
- Rewriting your email signature
- Reorganizing your CRM for the 5th time
- Scrolling MLS without a buyer in mind
- Attending trainings with no plan to implement
Productive looks like:
- Calling your SOI and asking for business
- Actively managing your pipeline
- Practicing scripts and role playing
- Sending targeted CMAs to homeowners
- Booking and attending buyer/seller appointments
If you’re not seeing the results you want, it might not be about working harder—it might be about working smarter.
Take a few minutes today to assess your calendar. Are you doing the things that actually move the needle?
Refocus and do the work that gets you paid.