We’re 6 months into 2025 — and if your market has felt uneven, you’re not imagining it. Inventory is up, buyers are cautious, and price sensitivity is at an all-time high.
Now is the time to course-correct, recommit, and refine.
1. Run a mid-year business audit
- How many homes have you closed YTD?
- Where did those deals come from (online leads, referrals, open houses)?
- What lead sources or habits aren’t converting?
2. Reprioritize time around income-producing activities
- Follow up DAILY with met leads (especially ghosted buyers)
- Call your database with real value — like price reductions, off-market homes, or homes back on market
3. Reengage old leads with a fresh script
Try this (geared towards buyers):
“Hey! Great news— the market’s changed since we last talked, and I’m helping my clients get some amazing deals right now. Are you still open to making a move if the right opportunity came up?”
4. Master the market narrative
Sellers are nervous. Buyers are skeptical. It’s your job to explain why now still works — and where the real leverage lies. Hint: it’s in your ability to negotiate, price correctly, and keep deals alive through closing.
You have 6 more months to change the outcome of this year. And the agents who lean in now will dominate Q3 and Q4. Remember, success is not achieved overnight. It’s the result of small, consistent actions compounded over time. By feeding time with positive, productive habits, you ensure that it becomes a powerful ally in your journey toward success AND hitting your 2025 goals.