Database

It’s always important to consistently stay in touch with your past clients and database. Figuring out the message to share can get overwhelming…but it shouldn’t be! Use these 5 tips to write your next “touch” with ease and see our example below for how it can all come together.

Components of a “touch” to your database (this is your MET database – those who know you!)

  1. Share something personal. This is going to people who know you. Past clients, friends, family..they care about you and enjoy hearing about your life!
  2. Share numbers, metrics or stats. Give something tangible about the market. Current statistics that give real time info on what is going on in the market.
  3. Share what it means to the consumer. As agents active in the market we hear numbers and stats all day long and naturally understand what they mean. But the average person doesn’t. Explain the advantages and opportunities the statistic gives buyers and sellers.
  4. End with something insightful or personal interpretation to wrap up the note and lead into the final component….
  5. Call to action. Tell the reader what to do next if they have questions, interest or insight.

Here is an example of how our sales team used the above components to create our most recent “touch” to our database:

Hi there,
I hope you’ve enjoyed a great summer- it’s hard to believe it’s winding down. A big milestone is happening in my family as we will be dropping our son Liam off for college at Clemson University in South Carolina next week. I don’t know where the time goes!
As you are likely aware, there are also big changes happening in our real estate market.
Overall sales in the Portland Metro market are down significantly (25%) when compared to last year, though we are seeing about the same number of new listings hit the market each week. Because there is much less buyer demand, listings are starting to stack up giving us a decent amount of inventory. Great news for buyers- they finally have more options to choose from and far less competition from other buyers enabling them to write more reasonable offers!
With less demand, sellers need to be more realistic. We’re seeing more price reductions than we’ve seen in years. The pie in the sky price your neighbor got 9 months ago is probably no longer going to happen, however chances are you’ve made hundreds of thousands of dollars in equity anyway so you’re still coming out way ahead.
It’s exciting to see the new opportunities in the changing market. While some worry that change indicates instability, I always refer back to this famous quote by Franklin D. Roosevelt:
“Real estate cannot be lost or stolen, nor can it be carried away. Purchased with common sense, paid for in full, and managed with reasonable care, it is about the safest investment in the world.”
In many ways it’s good to see our market returning to a more “common sense” place where both buyers and sellers can negotiate best terms and find a true win-win.
If you’d like to discuss what opportunities might be out there for you – shoot me an email or call/text xxx-xxx-xxxx.
We are here for you!
Craig

Looking for more? Contact us for a free coaching call!

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