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Question: Wouldn’t scaling my real estate business mean countless hours on the clock, added stress and never-ending fires?  Answer: No. It actually gets easier. When you first enter corporate America, you are paid in direct proportion to how many minutes you put into the job. As you climb the ladder, it is no longer about the minutes, it is about the solutions that you provide. The same is true for building a real estate organization. This past week, Michael Perna, whose team had 97 pendings in January alone, hosted an epic webinar with RCC’s CEO and co-founder, Craig Reger, to discuss the exact ‘how’…

  Michael Perna, whose team closed 940 units in 2022, will be opening up his ultimate playbook on building and scaling a real estate organization at an extremely high level. We are going to be diving deep into the exact how of building and scaling: systems, accountability, training, retention, leads, culture, the people, and more. Michael is opening his personal playbook that has taken him 2 decades to master and he will show you how to build and scale your real estate empire.

  So often real estate “scripts” are centered around asking for something- do you want to buy, sell, invest.. do you know anyone who… What if, instead of asking for something- we give them an item of value, a Gold Bar! I know we haven’t spoken in a while and: I just found a great home that fits your criteria, they lowered the price xx yesterday.. I just wanted to share rates are xx% lower today than when we last spoke in November… last month I averaged my buyers xx under asking, if I could find you a similar opportunity… last…

To get access to the full webinar recording, enter your information below! Chris built one of the most successful real estate teams in the US, in addition to becoming the #1 Keller Williams associate in all of North America. Chris has succeeded in a highly competitive marketplace through his leadership, drive, and ability to assemble and empower high-performing teams. Learn from him how to run your business like a business.

This week RCC leadership attended INMAN Connect in NYC and got to meet with industry leaders and some of our coaching members.  A common theme emerged from all the speakers- plug in and get back to work.  What does this mean? Lead generation, follow up and nurturing leads and clients to conversion are critical to surviving the massive shift in the market.  Networking with other real estate professionals, attending conferences and learning events and really being at the top of your game will differentiate the agents and teams who not only survive, but grow and thrive. This week- study your daily systems in…

  RCC Co-founder Craig Reger and Joe Fox, RCC coaching client and owner of Fox and Fogarty, are coming to you live for an in depth webinar on online lead conversion strategies that work in today’s market. RCC is a nationwide, personalized coaching service designed for agents committed to taking their business to the highest level. Learn more about our Zillow Conversion coaching programs here: https://regercoachingandconsulting.com/zillow

What’s happening in your local market? Are sales up? Inventory? Multiple offers? Once you know the answer,  you can use that data to show clients why January can be such a great time to buy or sell. The interest rate conversation What was a big topic just a few months ago is now becoming just another part of buying a house. Interest rates were all the talk as they quickly crept up from what was previously a ridiculous low rate. The rate conversation has now normalized and buyers have begun accepting it as it is. Most have done away with…

  This is the #1 way to generate more business right now and start 2023 on the right foot. We call this the ultimate low hanging fruit to win in today’s market. Sharing our exact coaching strategies and principles that have been used by thousands of our coaching members across the country- bringing it to you for free. Here’s what you’ll learn: The best scripts to use when connecting over the phone. How to get even the most frustrated sellers into conversation with you. How to overcome objections. How to convert canceleds/expireds into listing appointments. The follow up techniques to…

Are your business goals for 2023 different than what you achieved in 2022? Is your market different this year than it was last year? If so, you are going to need a different approach. As you look over the first week of the new year, ask yourself these questions: What are you doing differently? Are you talking to more potential clients? Are you blocking more time for lead gen/lead follow up? Are you studying the market at a high level? Are you practicing your scripts, presentations, and objection handlers? If your goal is to do more this year than last…

Are you sharing with your database, clients, family, and friends that 50% of the sellers are saying “sell my home now!” Market by market from starter homes to luxury there are 2 distinctly different sellers creating 2 distinctly different markets. Seller #1 lists their home, receives few showings, no offers and refuses to reduce price. Seller #2 lists their home, and makes immediate and consistent adjustments to price and condition in order to attract an offer and sell. Guide your buyers to understand these 2 types of sellers. Seller #1 *may* accept a lower offer creating a deal for your buyer but…

Are you talking to enough people to hit your goals? Have you worked your goal backwards to determine what activities you need to do each week, each day, to hit your goal? What conversion you need to maintain, what adjustments you need to make and when to keep on track? Any goal you wish to hit just takes a little math and some time blocking to reach. Stop over thinking it, stop making excuses about the market. Figure out how many people you need to talk to per day to hit your goal. Block the time needed to do that activity.…

Are you ready for the secret sauce? Presenting to you.. the Business Pyramid of Success! There are 3 key areas to focus in on that will lead to ultimate success: Mindset: Focus, Opportunity, Winning, Affirmations, Energy, Passion Skill/Knowledge: Scripts, Market, Conversion, Neighborhoods Activities: Time Blocking, Lead Gen, Utilizing Systems, Prioritization When you focus on a positive and healthy mindset, combined with dedication to the activities and always pushing to further develop your skill… you will obtain success in business! Simple Steps to WIN with the Pyramid of Business: Rate yourself on the above pyramid in each area: Mindset, Skill, Activity. Write down 1-2 ways…

If you aren’t currently enrolled in Vision to Reality you are missing out… as we finish out the final couple days of our 10 day series we wanted to share with you what has been identified as the “TOP 5 AHA’s so Far!” Which one can you put into action immediately to change your business forevermore? The foundation you build now needs to support your 5-year vision. Get clarity on who you want to be, where you want to be and what you want to be 5 years from now. Then work backwards. Take the first step towards that goal today and always…

As you review 2022 goals vs actual and plan for 2023 go back a few more years to see what your business has done (or not done) through the COVID years. What we are finding with many agents is that a lot of business is being left on the table. A main source of business for most agents is sphere and past clients. But what we are seeing is that the actual number of transactions for many agents in these categories is going down unit wise… And this may not be clearly noticeable as many agents have had an overall…

What is your market doing, how is your business specifically, and what is your focus? It’s Q4 – and most of the efforts you do (or don’t do) now will shape 2023- yes, we know about 10-day close, cash buyers.. but that aside, most business opportunities you seek now will be 2023 paychecks. You need to seek out leads (lead gen), sift through to find the motivated (lead follow up) guide them through the buying or selling process, get into escrow and close, throw in a few holidays and that’s a 60–90-day process at best. But the market is “different”…

As RCC coach, Chase Craig said in this video, you must make the switch from asking for $$ to offering value: gold bars. So how can you give gold bars? 1. Find value. Real estate is exciting, people want to hear about it – better yet, they want to hear how they can benefit from it. Study your market and find the opportunities. The below is a graph of Portland MLS numbers year over year. There are some clear differences this year over last year worth sharing… 2. Share the opportunity. Call your leads, clients you’ve lost touched with – or anyone…

Providing value to your past, present, and future clients is crucial to building a successful and sustainable business. If you aren’t providing value then you are likely providing a very transactional experience. A great way to provide value is by systematically studying and then interpreting the market numbers. Here’s what that can look like. Pull numbers in your area weekly (New Listings, Pendings, Solds, Back on Market, Price Reductions). Stay consistent – do this EVERY WEEK. Study the change. Whether it is week over week, month over month or year over year, review the numbers and draw conclusions. Share! Intentionally…

As a real estate professional – you need to know what a win is in the context of the current market. What is your mindset like? What is your energy level while communicating? How are you approaching the changes in the market? What you focus on grows. If you can see your wins in the context of today instead of 6-9 months ago, your clients will see them too. In order for clients to trust you, take your advice, and to refer you to all of their friends and family, support their suggestions and help them create a plan that…

Knowing the stats and using them are crucial for a multitude of reasons. Market stats help you to know what is going on in the specific areas you work, but stats on consumers help you know who you are working with, what they need and how you can provide the best service to your clients creating value and ensuring clients for life and referrals. Here are just a few stats from NAR and how you can use them to you and your client’s advantage… 34% of home buyers were purchasing their first home & the typical first time home buyer…

As a real estate agent, what is your job? What is your mission to accomplish each day? …Sell houses! Every day your job is to sell a house. If you don’t sell a house you don’t get paid. Is it feasible to sell a house everyday? For most of us, no.. What’s your job if you don’t or can’t sell a house today? Put yourself in a position to sell a house tomorrow. How do you do that? Pick up the phone Reach out to old leads Provide value to your database Contact current clients for referrals Find the opportunity of the market……

As a real estate professional – YOU are the expert. Clients need you to help them achieve their real estate goals, they need you to create a plan for them- we often overlook this and instead let clients steer the ship having never done so before. It’s your duty to create and deliver a plan using your expertise to assist them in achieving their goals. RCC is a nationwide coaching company geared towards helping real estate agents reach new levels of success. Looking for a coach? Contact us for a FREE coaching call!

It’s always important to consistently stay in touch with your past clients and database. Figuring out the message to share can get overwhelming…but it shouldn’t be! Use these 5 tips to write your next “touch” with ease and see our example below for how it can all come together. Components of a “touch” to your database (this is your MET database – those who know you!) Share something personal. This is going to people who know you. Past clients, friends, family..they care about you and enjoy hearing about your life! Share numbers, metrics or stats. Give something tangible about the…

Selling homes in today’s market takes a different approach than it has in the last few years. As the market cools agents need to get back in the habit of having real estate conversations and seeking out buyers and sellers as they no longer fall in your lap at the pace they had been. What to do: Lead generation Open houses Cancelled/Expireds FSBO’s Lead follow up & database management: Add all leads into your database and consistently stay in touch till they are ready to transact. Check in with past clients. You’ve likely sold tons of homes in the last few years,…

Do you do affirmations? The answer is yes. Though you may not do the ones you know we are about to talk about (“I’m a great sales person!”) you most certainly do affirmations daily. Unfortunately, for many of us, the affirmations we do regularly are negative. “I’m terrible at xxx” “There’s no way I could sell xxx” “I’ll never be able to wear xxx.” Both in business and life affirmations constantly run through our brains and even out of our mouths. What does that do to us? Do you believe them? Does your subconscious believe them? It’s not enough to just…

Real estate sales nationwide are down. Whether you historically sell 12 homes a year or 100 homes a year, less sales means less income to feed your business and family, this can truly test whether real estate can continue to remain your career. But what if you didn’t have to be one of the agents who’s business dropped. What if you turned up your intentions daily and stayed focused and OBSESSED on how you can win. With less sales, agents will be forced out of the market and the opportunity to scoop up more market share will be there. If you want…

The market shift and economic conditions have created quite a change in real estate supply and demand. Week by week buyers are gaining the upper hand and sellers are being forced to utilize different strategies (or maybe for the first time in awhile, a strategy at all) in order to get their home sold. The biggest issue at hand both slowing down the buyer demand and taking away the seller’s upper hand continues to be interest rates. Higher rates drastically affect monthly payment. In order to achieve the same payment with a higher rate the purchase price would need to…

The secret to getting referrals NOW is simple – ask for referrals when they are most likely to hear of others looking to buy or sell. RAS: Reticular Activating System – the idea that you are most likely to hear about or come in contact with people in a similar boat as you. For example, let’s say you are engaged to be married. Without a doubt as you go through each day (looking at that sparkly ring on your hand, searching out the perfect venue and flower arrangements) you start seeing ads for rings, wedding venues, honeymoon destinations, and all else…

As the market changes, doubling down will be needed in order to maintain a consistent business. What does “doubling down” mean? It means pushing prospecting and follow up to the forefront of your schedule, making time to make the calls, and then adding in more time if necessary till you hit your goals. It means studying the market and becoming an expert on what is going on BEFORE you meet with a client. Coming up with a game plan of presenting market data, explaining what that means for your particular client’s situation and setting up a plan for them to…

Most markets around the country are experiencing a big change in real estate. But just how big of a change is it? And how do you communicate that to your leads, database, and clients so they understand exactly what we are dealing with? As an agent it’s simple – look at your market numbers today and compare them to the past market. Then explain it! Below is a touch (just swap out the numbers & chart with your markets specific stats) to send to your database AND take key pieces of it to have real conversations with buyers and sellers…

While we hope you are systematically and consistently staying in touch with your database (sphere, past clients, current clients and leads), what to send or say can sometimes feel challenging. Well, we did the hard work for you! Simply switch out the info below with your local stats/information and you have a message that will immediately attract listings to you. As you start to hear in the media that home sales are slowing, keep in mind that doesn’t mean you’ve lost all the equity you’ve built through years of owning. Houses are still selling! And sellers are still making a ton of…