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What is your market doing, how is your business specifically, and what is your focus? It’s Q4 – and most of the efforts you do (or don’t do) now will shape 2023- yes, we know about 10-day close, cash buyers.. but that aside, most business opportunities you seek now will be 2023 paychecks. You need to seek out leads (lead gen), sift through to find the motivated (lead follow up) guide them through the buying or selling process, get into escrow and close, throw in a few holidays and that’s a 60–90-day process at best. But the market is “different”…

As RCC coach, Chase Craig said in this video, you must make the switch from asking for $$ to offering value: gold bars. So how can you give gold bars? 1. Find value. Real estate is exciting, people want to hear about it – better yet, they want to hear how they can benefit from it. Study your market and find the opportunities. The below is a graph of Portland MLS numbers year over year. There are some clear differences this year over last year worth sharing… 2. Share the opportunity. Call your leads, clients you’ve lost touched with – or anyone…

Providing value to your past, present, and future clients is crucial to building a successful and sustainable business. If you aren’t providing value then you are likely providing a very transactional experience. A great way to provide value is by systematically studying and then interpreting the market numbers. Here’s what that can look like. Pull numbers in your area weekly (New Listings, Pendings, Solds, Back on Market, Price Reductions). Stay consistent – do this EVERY WEEK. Study the change. Whether it is week over week, month over month or year over year, review the numbers and draw conclusions. Share! Intentionally…

As a real estate professional – you need to know what a win is in the context of the current market. What is your mindset like? What is your energy level while communicating? How are you approaching the changes in the market? What you focus on grows. If you can see your wins in the context of today instead of 6-9 months ago, your clients will see them too. In order for clients to trust you, take your advice, and to refer you to all of their friends and family, support their suggestions and help them create a plan that…

Knowing the stats and using them are crucial for a multitude of reasons. Market stats help you to know what is going on in the specific areas you work, but stats on consumers help you know who you are working with, what they need and how you can provide the best service to your clients creating value and ensuring clients for life and referrals. Here are just a few stats from NAR and how you can use them to you and your client’s advantage… 34% of home buyers were purchasing their first home & the typical first time home buyer…

As a real estate agent, what is your job? What is your mission to accomplish each day? …Sell houses! Every day your job is to sell a house. If you don’t sell a house you don’t get paid. Is it feasible to sell a house everyday? For most of us, no.. What’s your job if you don’t or can’t sell a house today? Put yourself in a position to sell a house tomorrow. How do you do that? Pick up the phone Reach out to old leads Provide value to your database Contact current clients for referrals Find the opportunity of the market……

As a real estate professional – YOU are the expert. Clients need you to help them achieve their real estate goals, they need you to create a plan for them- we often overlook this and instead let clients steer the ship having never done so before. It’s your duty to create and deliver a plan using your expertise to assist them in achieving their goals. RCC is a nationwide coaching company geared towards helping real estate agents reach new levels of success. Looking for a coach? Contact us for a FREE coaching call!

It’s always important to consistently stay in touch with your past clients and database. Figuring out the message to share can get overwhelming…but it shouldn’t be! Use these 5 tips to write your next “touch” with ease and see our example below for how it can all come together. Components of a “touch” to your database (this is your MET database – those who know you!) Share something personal. This is going to people who know you. Past clients, friends, family..they care about you and enjoy hearing about your life! Share numbers, metrics or stats. Give something tangible about the…

Selling homes in today’s market takes a different approach than it has in the last few years. As the market cools agents need to get back in the habit of having real estate conversations and seeking out buyers and sellers as they no longer fall in your lap at the pace they had been. What to do: Lead generation Open houses Cancelled/Expireds FSBO’s Lead follow up & database management: Add all leads into your database and consistently stay in touch till they are ready to transact. Check in with past clients. You’ve likely sold tons of homes in the last few years,…

Do you do affirmations? The answer is yes. Though you may not do the ones you know we are about to talk about (“I’m a great sales person!”) you most certainly do affirmations daily. Unfortunately, for many of us, the affirmations we do regularly are negative. “I’m terrible at xxx” “There’s no way I could sell xxx” “I’ll never be able to wear xxx.” Both in business and life affirmations constantly run through our brains and even out of our mouths. What does that do to us? Do you believe them? Does your subconscious believe them? It’s not enough to just…

Real estate sales nationwide are down. Whether you historically sell 12 homes a year or 100 homes a year, less sales means less income to feed your business and family, this can truly test whether real estate can continue to remain your career. But what if you didn’t have to be one of the agents who’s business dropped. What if you turned up your intentions daily and stayed focused and OBSESSED on how you can win. With less sales, agents will be forced out of the market and the opportunity to scoop up more market share will be there. If you want…

The market shift and economic conditions have created quite a change in real estate supply and demand. Week by week buyers are gaining the upper hand and sellers are being forced to utilize different strategies (or maybe for the first time in awhile, a strategy at all) in order to get their home sold. The biggest issue at hand both slowing down the buyer demand and taking away the seller’s upper hand continues to be interest rates. Higher rates drastically affect monthly payment. In order to achieve the same payment with a higher rate the purchase price would need to…

The secret to getting referrals NOW is simple – ask for referrals when they are most likely to hear of others looking to buy or sell. RAS: Reticular Activating System – the idea that you are most likely to hear about or come in contact with people in a similar boat as you. For example, let’s say you are engaged to be married. Without a doubt as you go through each day (looking at that sparkly ring on your hand, searching out the perfect venue and flower arrangements) you start seeing ads for rings, wedding venues, honeymoon destinations, and all else…

As the market changes, doubling down will be needed in order to maintain a consistent business. What does “doubling down” mean? It means pushing prospecting and follow up to the forefront of your schedule, making time to make the calls, and then adding in more time if necessary till you hit your goals. It means studying the market and becoming an expert on what is going on BEFORE you meet with a client. Coming up with a game plan of presenting market data, explaining what that means for your particular client’s situation and setting up a plan for them to…

Most markets around the country are experiencing a big change in real estate. But just how big of a change is it? And how do you communicate that to your leads, database, and clients so they understand exactly what we are dealing with? As an agent it’s simple – look at your market numbers today and compare them to the past market. Then explain it! Below is a touch (just swap out the numbers & chart with your markets specific stats) to send to your database AND take key pieces of it to have real conversations with buyers and sellers…

While we hope you are systematically and consistently staying in touch with your database (sphere, past clients, current clients and leads), what to send or say can sometimes feel challenging. Well, we did the hard work for you! Simply switch out the info below with your local stats/information and you have a message that will immediately attract listings to you. As you start to hear in the media that home sales are slowing, keep in mind that doesn’t mean you’ve lost all the equity you’ve built through years of owning. Houses are still selling! And sellers are still making a ton of…

We work so hard for our clients – but is that hard work focused on providing them with the best real estate experience and expertise for them? Or, do we wind up emotionally involved in transactions and stressing over every turn? Our friend, Chris Heller, asks the question “are you attached to the outcome or committed to the outcome?” When you are attached to the outcome, you are simply not providing your clients with the logical real estate expertise they need and deserve. Instead, focus on being committed to the outcome. Be committed to providing your client with the expertise…

Is your market changing? Is the answer to that question a little more complicated than a simple yes or no? What we are hearing, seeing and experiencing in most cities around the country is what can best be described as “A Tale of Two Markets.” Market #1: Great homes, priced well are still getting multiple offers and selling far above list price. The market is still hot – buyers are still competing and sellers are still getting those above list, great terms offers! Market #2: Home seems good, priced within reason but does not get multiple offers, does not sell…

In this day and age the expectations from a consumer, in any industry, is simply the “easy button.” So how in real estate can we be the “easy button” to secure more great clients? What does the “easy button” mean? Amazon and Uber are perfect examples. Simple clicks, fast responses and a no nonsense approach. Uber: They don’t call you and ask a bunch of questions about you, your friends that will be in the car, etc. They just show up and take you where you want to go. Amazon: You find the item, click “buy now” and it shows…

Relationship building and understanding a client’s motivation are large components in business. For the last couple years, between COVID with social distancing and a hot market where you’d meet a new buyer and have them in contract the same day, relationship building and understanding a client’s motivation may not have been as understood and consistent as it should be. As things change and buyers are beginning to slow down their buying process as they second guess interest rates and competitive situations, and sellers aren’t receiving offers the moment they hit the market, it’s time to bring back that practice of…

Most areas are seeing an even more competitive buyers market than ever before. This means not only multiple offers but multiple really great offers, sometimes cash offers, and securing a house for your client can be tougher than ever. Here are a few areas to focus in on to give your buyers a leg up against the competition: Price: It’s the obvious one isn’t it – but find out, track and research how high over list price homes are going for in multiple offer situations. Is offering $25k over list price giving your clients a shot – or realistically are homes…

Do you have a listing that recently received multiple offers? If you did, GREAT! Listings are gold in today’s market. On the flip side, and maybe pertains to more of you, have you recently represented a buyer who wrote an offer on a house and was beat out due to multiple offers? Yep .. happens often! This script works both ways to get you MORE LISTINGS!!!! Why? Because you are valid. Here’s what to do – remember just adapt based on whether it is your listing or your buyer.   Lose in a multiple offer situation 😢 Make 50 copies of…

We had an amazing Icon Interview with Ryan Lee! Top Takeaways Are you a we or me person? Do we meet YOUR mission as much as you meet OURS? What is Goal Stacking? A great goal is like a rubber band. You have to stretch a little bit. You are never weak by asking for help. Hear more about these and what Ryan means by watching the interview below

The number one question we get asked:  When and how often should I follow up with a lead? If only there were a simple answer… but there isn’t. Follow up timing is based on MANY things. Real estate IQ. This is simply using your best judgement, experience and real estate common sense to come up with what to do. For instance, if they are looking to buy/sell in the next month or two – follow up daily to get that appointment and cement that relationship. If they are looking to buy/sell next year – monthly would be best until you either approach the…

It’s time for some ABC’s  Below are RCC’s definitions of A, B and C clients. A- Clients take your advice (make strong competitive offers as buyers, price well as sellers. ) B- Clients mantra is if it’s meant to be (They stay comfortable and just want to see what happens) C- Plain and simple – they aren’t motivated. Now for the ABCD’s of your pitch! I know, I know – so many ABC’s to keep track of. These are good though! This is the outline of every conversation with a lead to advance them to the next level with you and determine their motivation – you know,…

Did you know that only 30% of your business comes from lead generation alone? So, how do we get that other 70% of our business??

As agents – let’s give our consumers the “easy button”

The Pink Sheet! Let’s talk about pre-qualification sheets … There are 2 types of realtors – those that go through a needs analysis questionnaire before meeting with a new client and those that go through it at the appointment. Actually there is a 3rd type – those who don’t have any appointments .. but that’s another conversation entirely. Why to pre-qualify BEFORE the appointment: Find out a sellers motivation. Are they a “2” on a scale of 1-10 and you should adjust your expectations for the appointment (or cancel). Or, are they a 10 out of 10 and interviewing multiple…

Are you ever on the phone with a prospect, but just can’t quite get them to say yes to the appointment and allow you to come over? Of course you add them to your database and continue following up. But, what if you did a mini CMA?

FSBOs are an important and successful leg of my business and they can be the same for yours with consistency and a solid game plan. Here are 3 Keys to Success: **Know Your Stats** * 25% of FSBOs will list with an agent in the first 7 days of hitting market. Reality is- it only takes a few minutes for a FSBO to “hit the market” on Zillow, craigslist, etc.. and it’s really not hard. However, many realize quickly that they really need a professional. Think about a home improvement project you have personally started- only to recognize the next…